It has been revealed that popular car manufacturer BMW is entering a partnership with well known European organization OG Esports. Here’s everything you need to know about it.
BMW entering partnership with OG Esports
BMW has already partnered with a couple of other esports organizations, all being part of the #UnitedInRivalry. These consist of: Cloud9, FNATIC, FunPlus Phoenix, T1 and G2 Esports. BMW have mainly involved themselves with League of Legends with their previous partnerships, but now they are entering Dota 2 Esports.
What will it consist of?
This partnership will allow OG Esports to be presented to fans during its Heroes of Rivalry campaign. With this, BMW sends its esports partner teams as heroes, which have a unique story and they can only be successful if they work together.
This is what Vice President Brand Experience at BMW, Stefan Ponikva said about the partnership:
“OG Esports is giving the United in Rivalry family another boost. As well as League of Legends, we are now also involved in Dota 2 – and with an absolutely top team. This is another step towards realizing our vision of immersing ourselves deep in the pop culture of Esports and expanding our involvement in this unique scene with a very specific language, and specific references and symbols.”
Source
It’s always great to see when big companies and organizations pair up with a similar goal. Hopefully this continues to grow the esports industry and help esports grow for years to come!
Be sure to visit www.esportsguide.com for more esports news!
