With Damwon Gaming ’s sponsor announcement of KIA, the World Championship winning team of 2020 had to rebrand their appearance to DWG KIA. This is what their rebrand looks like:
The Partnership
We had previously seen other teams collaborating with car manufacturer BMW, as part of their “United In Rivalry” campaign. This was one of the biggest partnerships in esports, and has definitely influenced similar deals in the past.
It comes as no surprise that after Damwon’s incredible victory at the 2020 World Championship they got recognized by a big sponsor. With this big of a collaboration, changes had to be in order, especially in the way that DWG is represented. This is why they have opted to switch their name from Damwon Gaming to DWG KIA.
Damwon Gaming rebrand to DWG KIA – Community reaction
The rebrand got a lot of mixed feelings. Some genuinely liked the rebrand, whereas others didn’t. It’s never easy to switch over to a different look and please everyone. And unfortunately, it seems like that’s the case with this one.
New Logo
With the LCK shaking up their appearance, Damwon Gaming’s rebrand was inevitable. Whether you like it or not, this is how they’re going to look like ahead of the 2021 season. The biggest question is, despite their recent changes, on and off the Summoner’s rift, will the team be able to keep their performance as high as it was during Worlds?
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