Na’Vi Reveal New Look

Popular CIS organisation Na’Vi (also known as Natus Vincere) has opted to reveal their new look in esports. Here is their announcement:

Accuracy of movements is important in the game, the accuracy of lines is important in design. We have created our design system: made it clear, bright, and diverse. It is based on the familiar colors and shape of the logo. Read more: https://t.co/nceDr1EO2c pic.twitter.com/NYtDe8Ld8d

— NAVI (@natusvincere) June 27, 2021

Na’Vi Reveal New Look – How does it look?

The new look for NAVI isn’t too far from what they had originally. The text from the bottom part of the main logo has been removed, and overall the logo looks way cleaner. Here below are 2 images that you can use to compare the differences:

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Why did they rebrand?

The Natus Vincere organisation has been around since December 17, 2009. They’ve become one of the most popular organisations in all of esports, and they’ve won quite a lot of events. In these 11 years of competition, the org has always kept the same look, but that is all changed now.

PUMA partnership

Along with this rebrand, NAVI have announced their partnership with design company PUMA. This will be one of many partnerships that NAVI already has, and will certainly have a heavy impact on the team. This will work like something similar to G2 Esports X Adidas, and will hopefully mean that we’ll be getting a lot of new merchandise soon.

The most interesting thing about today's update is the new uniform that we created together with our technical partner @PUMA. The NAVI pro-kit can be ordered in NAVI SHOP. It includes jerseys, hoodies, and sweatpants. You can find it all here: https://t.co/mpTE7Qz3sV pic.twitter.com/EgPapIjV2Q

— NAVI (@natusvincere) June 27, 2021

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