NiP (Ninjas In Pyjamas), have just announced that they are partnering up with electronics company Samsung. Here is their announcement:
NiP partnering with Samsung – What is it?
As stated in their announcement, this will involve loads of “inspiring experiences for both players and viewers by developing activations and content that seek to engage both segments.” NiP and their players will embrace Samsung’s products and promote them to all their esports fans through live-streams, as well as various examples of content. They have also stated that this partnership is intended to be 3-years long.
Here are the thoughts of Hicham Chahine, CEO of Ninjas in Pyjamas:
“Today marks an exciting milestone in the history of NIP. We’re thrilled to have the opportunity to work with an industry leading technology partner of this caliber. Samsung is one of the world’s top five most recognized brands and words cannot express what this recognition means for our brand, company and athletes in terms of excitement and possibilities. We cannot wait to integrate their products and technology as a crucial and enhancing part of Ninjas in Pyjamas.”
Source
NiP has already kicked off the year with a banger of a rebrand, and now alongside that, they get to partner with one of the world’s biggest companies when it comes to electronics.
We can’t wait to see what NiP has in store for 2021. But until then, be sure to keep yourself notified on all the important esports news here, on our website.
