Team Liquid have just opted to announce their European store launch for their esports merchandise. Here’s all you need to know:
Team Liquid announce European Store launch – What do we know?
With their announcement, Team Liquid have also released a blogpost about the news, here is what they mentioned. The store will be kicking off this next Friday, the 23rd of July at 5pm CEST. The store will be accessible online at all times, and it will release with the latest apparel, as well as their LIQUIDxNARUTO for a limited time.
This move was obviously made in an effort to increase sales in Europe as a whole. Through the past few years, Team Liquid have been a part of major collaborations when it comes to their merchandise. Most notably the Marvel collections and their Tokidoki collections.
What does this mean for European customers?
“The biggest difference between our EU and NA ecommerce stores is the shipping and fulfillment. We opened the EU store so that we could fulfill from within the European Union. This makes shipping and fees much faster and much cheaper for our European fans! “
Source
Concluding Thoughts
It’s great to see that Team Liquid are expanding with regards to their apparel and merchandise. Recognizing the popularity they’ve gained in other regions is extremely important when it comes to esports branding, and they are widely loved by a lot of European fans. Personally I think it’s a great move, as this makes it easier for European Team Liquid fans to be closer with the organisation and support them throughout their events.
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